These seven lead magnet ideas will help you grow your health coaching business and attract your dream coaching clients. With an email list, you can connect with your audience, promote your health coaching services and products (which can lead to more clients and more sales — yes!), and be seen as the go-to expert for your specific niche (referrals!)

If you’re wondering what a lead magnet is, it’s a free, valuable digital resource that you give your audience in exchange for their name and email address. The content format can be written, audio, or video. You’ve probably exchanged your information before for a freebie you saw promoted on someone’s website or social media channel. 

Only relying on social media platforms, that can shut down on a random Tuesday morning, can cause you to lose contact with the audience you worked so hard to build and grow. The power of having an email list is that you own it, and it’s more stable than putting all your eggs in one basket with social media. 

Simply telling your dream clients to “Sign up for my newsletter!” probably won’t motivate anyone to sign up. What’s in it for them? What benefits will your lead magnet provide?

By creating a free valuable resource, you’ll be able to showcase your expertise and provide information that can help your niche audience go from Point A (where they might currently feel stuck), to closer to Point B (where they desire to be to achieve their most important health and wellness goals).

Let’s get the ball rolling. If you don’t already have an email list, choose 1 of the 7 lead magnet ideas from this list and create it. Add it to your website and promote it on your socials, you’ll be glad you did! 

1. Healthy Habits Tracker 

A habit tracker can help potential clients monitor their progress of habits. You can create a daily, weekly, or monthly tracker.

It can be for one habit or a few different ones such as:

• Walking
• Workouts/fitness routine 
• Water intake
• Vegetable and fruit intake
• Sleep
• Self-care
• Mindfulness

A healthy habit tracker will help them to stay motivated as they develop new healthy habits and identify areas of improvement. 

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2. Meal Planning and Preparation Workbook

Share your best tips that will help prospective clients save time and energy when planning, shopping, and preparing healthy meals. You could also add a few simple recipes. With a workbook, they can write out their weekly grocery list, recipe ideas, recipe nutrition notes, and more. 

3. Self-Care Checklist

A self-care checklist can include mental, emotional, physical, and spiritual health tips and habits. This checklist can be very beneficial for potential clients to assess and prioritize their self-care practices.

Here are a few helpful ideas:

• Physical movement (walking, fitness routine) 
• Healthy eating (balanced meals)
• Water intake 
• Relaxation techniques (deep breathing, meditation, etc)
• Journaling 
• Sleep 
• Social connections 
• Hobbies 
• Self-talk (positive mantras)
• Stress management 

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4. Guided Meditation 

A guided meditation can be helpful to reduce and manage stress. You can create an audio-only meditation or a video meditation. Choose a specific theme that will resonate most with your niche audience. 

Here are a few guided meditation theme examples: 

• Positive mantras/affirmations
• Gratitude 
• Self-love and self-compassion 
• Body scan 
• Finding balance with a busy schedule

5. Healthy Recipe eBook

Create a collection of healthy, easy-to-make recipes that promote overall wellness. Recipes could be for smoothies, healthy snacks, breakfast, lunch, dinner, or even healthy desserts.

You could also create a healthy recipe ebook for specific dietary needs (vegan, vegetarian, gluten-free, etc). There are so many possibilities. Add your own high-quality photos and easy-to-follow cooking instructions for a great recipe ebook. 

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6. Mini Email Challenge 

Create a 3-day or 5-day mini email challenge. The format can be video or audio. You could mention tagging your account on social media, so potential clients can share their experiences during the challenge. 

A few mini email challenges you could create include: 

• Stress-relief 
• Movement 
• Meal planning 
• Gratitude 
• Self-care
• Positive affirmations

Whichever challenge theme you choose, add helpful resources, guides, recipes, and tips to supplement the challenge so it’s a wonderful experience for them. 

7. Health and Wellness Goal-Setting Guide

Guide prospective clients through setting and achieving their health and wellness goals. This guide can be a super motivating resource that can help keep them on track while on their health and wellness journey.

Provide helpful guidelines for setting achievable wellness goals. You could also add goal categories (nutrition, fitness, stress management, sleep, self-care, etc), worksheets and templates, and other helpful resources that will encourage them to take consistent action toward their goals and desires.

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It’s easier to create a lead magnet than you might think. Here are a few helpful tools to create your lead magnet:

• Written: Canva
• Audio: Download an audio app on your smartphone to record 
• Video: Use your smartphone camera to record

Ultimately, don’t underestimate the power of a lead magnet and an engaged email list. Both can be major strategic assets that can help attract potential clients and grow your health coaching business when promoted on your website and social media channels.

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