Have you ever thought to yourself, “When should I launch my health coaching website? When is the right time?” Truly, there never will be a “perfect time” to launch your health coaching website or to do anything in life. As Angie Lee says, “Ready is a lie.” Start before you feel ready. Launch before you feel ready. You can make changes after launch.

Nevertheless, if you’re just starting, a 1-page website or 1 simple landing page with the most essential information will do just fine. As your health coaching business gains traction and grows with clients you can launch a 4-page website (Home, About, Work With Me, Contact).

After all, a branded website is your digital storefront, it’s a digital asset that will make you stand out from other health coaches and be memorable to your ideal clients.

So, here are the seven tell-tale signs that indicate it’s time to launch your website!

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1. You want you and your business to look legit and credible

Even if you’re just starting with your health coaching business, and only have a handful of clients, launching a website will set you on the right track to establishing legitimacy and credibility with potential clients.

When I want to work with someone who has a service-based business, I visit their website to learn more about them and their services, browse their content, and read any social proof (aka testimonials). It increases my trust in their brand and their expertise which encourages me to take the next step and work with them!

Overall, having a website makes you and your business look legit and says to the world, “I take my health coaching business seriously and you should too.” Doing this establishes trust with your audience at the beginning of starting your wellness business and positions you as an expert in your specific niche.

Recommended Article: 3 Health Coach Website Examples That Will Inspire You

2. Building brand awareness

As mentioned before, your website is your digital storefront. It’s something you own and have full control over. You can brand your website to attract your ideal clients. From the website copywriting to the color palette to the typography and visuals, you have the power to capture the attention of dream clients when they land on your website.

This, over time, creates a strong brand identity and helps website visitors connect with your mission and vision. You want your ideal clients to become familiar with your brand, and recognize your brand when they see the logo, color palette, typography, visuals, and your brand voice from your copywriting, blog posts, emails, etc.

Overall, brand trust is one of the ultimate catalysts to signing health coaching clients and having loyal, raving clients of your health coaching business. This leads to repeated sales, referrals, and an amazing brand reputation.

I’m sure you have a favorite brand that you rave about, and if you saw this brand’s logo, color palette, or slogan, that brand would automatically pop into your mind (Trader Joe’s comes to mind for me!).

Recommended Article: 5 Essential Website Branding Tips for Health Coaches

3. Growing clientele

If you’re experiencing an increase in client inquiries and discovery call bookings (yay, super exciting!), having a website can help refine your client communication, showcase your services, and attract new clients.

This is all the more reason to launch your health coaching website because you have a lot of eyeballs on your brand and you want to proudly showcase your website to further increase brand trust and credibility. 

Recommended Article: Grow Your Health Coaching Business With These 7 Lead Magnet Ideas

4. Expanding services or offerings

Are you launching any exciting new programs, workshops, or events? Selling new digital products (ebooks, guides, etc) or online courses? Promote those offerings and products on your website!

Having your service and product suite organized in one place will make it easier for clients to stay informed about any new offerings, and it’ll make it easy for them to book that discovery call, sign up for that event, or securely pay for a digital product or course that’s housed on your website.

Overall, it makes things more efficient and convenient for your ideal clients, (and you), and the added convenience can encourage specific actions that lead to more revenue for your business!

5. Implementing a search engine visibility strategy

A well-optimized website can improve your search engine rankings, making it easier for potential clients to discover your business. What do I mean by “optimized site?” I’m referring to search engine optimization (also known as SEO).

When your ideal client searches on Google, “How to lose weight in your 30s without dieting” (or whatever specific question your ideal client would search for in your niche), you want your website to rank highly in the search engine so your business can be found.

How is this possible? Through the power of keyword research and a keyword strategy for your niche and ideal client (among other things).

You can add these keywords throughout your website, from your website copywriting to the images to the blog posts, etc. SEO is a long-term strategy that can take 6 to 12 months to see results. If you’re just beginning your health coaching business, you can find many wonderful free resources online (from articles to videos to podcasts).

If you’re in the growth stage of your business you can always hire a reputable SEO specialist, or agency, to put together a comprehensive SEO strategy for your website. Some website designers offer basic SEO within their website packages, at no additional cost to you, which is a huge plus.

Recommended Article: Pros & Cons: DIY Health Coaching Website vs Hiring a Web Designer

6. Increasing demand for online content

If your audience, or clients, are requesting online resources or educational materials, a website allows you to share valuable content, such as blog posts, videos, and infographics, to support their health goals.

You could add all of those resources (lead magnets, videos, infographics) under the “Resources” section of your website navigation. Your content will be in one place, organized, and easy for your audience to access.

An additional bonus is that these resources will increase your credibility, and your ideal client will view you as the go-to expert because the knowledge you share showcases your expertise. So, when your ideal client is in the decision stage of their buyer’s journey, ready to hire a health coach, you’ll be the first person they’ll think of and want to work with!

7. Growing networking opportunities

As you build relationships with other professionals or businesses in the health and wellness industry, having a website allows for cross-promotion and collaboration, increasing your exposure and potential client reach. For example, a reputable wellness professional with a thriving blog could link one of your blog posts to one of their articles.

This, over time, can increase your credibility, boost your rank and authority with Google, and boost your website traffic. Also, by having a website, you’ll look professional and credible when you’re networking, online or in person, with other health leaders in the wellness space.

Recommended Article: 5 Reasons Why Every Health Coach Needs a Website

Did any of these signs resonate with you and where you are at in your wellness business? If so, you have the power to take the next step. Remember, there will never be a “perfect time” to take the leap and launch your website.

Ultimately, if you believe your health coaching business would benefit from a digital asset that expands your reach, builds credibility, and supports your clients’ needs, it’s time to consider launching a website. The growth and success of your business will be so well worth it!

Whether you hire a web designer or go the DIY route, I’m excited to see how your health coaching website turns out!

Building your health coaching website can be overwhelming and super time-consuming, but it doesn’t have to be! Launching your website gets to be easy. Leave the DIY website design overwhelm behind! Your dream wellness website is only one click away.

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