An announcement bar is a powerful element of your health coaching website that can help draw attention to important messages, promotions, or updates on your website. If you look at the very top of this webpage, you can see the announcement bar on my website which promotes my freebie.

Whether you currently have an announcement bar on your website, or not, these 5 fresh ideas will hopefully give you some inspiration to effectively use your announcement bar to achieve your health coaching business goals and drive conversions. 

Let’s get started!

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1. Promote special offers and discounts

Have any ongoing sales, limited-time offers, or coupon codes? Highlight it in the announcement bar to encourage visitors to take advantage of your promotions.

For example, if you offer 1-on-1 health coaching services and are almost fully booked with clients, you could mention that only a few slots are open to work with you. The link can direct website visitors to schedule a free discovery call with you.

If you sell any digital products, you might have a flash sale that lasts 24 hours. By mentioning that the sale is for a limited time, it will encourage visitors to your website to take action and potentially make a purchase.

Maybe you are an affiliate with a reputable wellness brand and have a coupon code to share with your audience, you could provide that code in the announcement bar and direct visitors to the webpage that’s your referral link. As you can tell, there are a plethora of ways for you to promote any amazing offers you have (whether it’s time-bound or not!)

Recommended Article: 7 Common DIY Health Coach Website Design Mistakes to Avoid

2. Encourage email newsletter sign-ups

If you don’t already have a newsletter set up, I highly recommend creating one soon. Your email list can be very valuable for your health coaching business.

I don’t recommend putting all your eggs into social media platforms, because Instagram can shut down on a random Tuesday, algorithms are constantly changing, (God forbid) your account could get hacked, and your entire audience would be gone. Of course, that’s the worst-case scenario, but it’s still a possibility.

On the other hand, you own your email list and can get in contact with your audience whenever you like. You also can promote any offers you might have.

From promoting your free discovery call to work with you 1-on-1, to digital products that recently launched, you have the power to build a stronger connection with your audience and increase your business revenue!

Maybe you have an email newsletter that you send to your email subscribers every week. Alongside promoting your offers, you could provide helpful tips, resources, exclusive content, and share more about who you are and what you do. When adding your email newsletter to the announcement bar, it’s best to highlight any benefits or perks your audience will receive by exchanging their email.

This, over time, can help grow your email list and nurture leads, which is very important if you want to bring in more health coaching clients, sell more products, or increase your brand sponsorship and affiliate income.

3. Highlight free resources

If you offer valuable resources such as e-books, guides, or webinars, use the announcement bar to direct visitors to these resources and encourage downloads. Providing a valuable, free resource can help grow your email list. It’s better than telling your website visitors to “Sign up to be on the email list,” without any helpful content to give them.

The truth is, your ideal clients, and audience, need a really good incentive to provide their email to you. If you don’t have a lead magnet (aka a free resource) to promote and need some ideas for what kind of lead magnet to create, read this article: Grow Your Health Coaching Business With These 7 Lead Magnet Ideas.

4. Promote upcoming events or webinars

If you have any online events, workshops, or webinars coming up, you can drive registrations to that specific webpage. This event should resonate with your audience and ideal clients and be something that they really wouldn’t want to miss out on!

The event or webinar doesn’t have to be live for you to promote it. After the event ends, you still can promote it and disclose that it’s the recorded version of the event. This is a great way to repurpose your content and ensure it reaches as many people as possible. 

5. Share business news and milestones

With your announcement bar, inform website visitors about new product launches, offerings, or business achievements (such as being featured in a reputable wellness article or business podcast).

This helps keep your audience up-to-date with your business, encourages engagement with your health coaching brand, and displays social proof and credibility which creates trust with your audience.

Recommended Article: 3 Health Coach Website Examples That Will Inspire You

By strategically using an announcement bar on your health coaching website, you can guide website visitors’ attention to any new events or offerings you have, which can drive conversions.

Remember to regularly update your announcement bar content to keep it relevant and engaging for your visitors, so that it remains an effective element of your website for communication and conversions.

So, how are you going to use your website announcement bar? Do you have anything new or exciting to promote?

Building your health coaching website can be overwhelming and super time-consuming, but it doesn’t have to be! Launching your website gets to be easy. Leave the DIY website design overwhelm behind! Your dream wellness website is only one click away.

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